By  on January 27, 2009

“Chin up” might seem like a fairly lame response to the deepening recession, but fashion insiders insist a little optimism is essential to offset the media’s round-the-clock coverage of the gloom-and-doom economy.

Perhaps building on the momentum of Barack Obama, whose presidency was sold on hope and the promise of change, fashion types are trying to execute their own administrative shake-ups. There is no denying the scale of this decidedly uphill battle. Deflation is a brewing threat, credit lines are being tightened, the 7.2 percent unemployment rate is the highest it’s been since 1993, energy prices are on the rise again, job security is as predictable as a lottery ticket – and that is just a sampling of the new realities with which consumers are grappling.

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