NEW YORK — Tommy Hilfiger, who built a $1.9 billion empire on preppy clothing, has enlisted the queen of prep, Lisa Birnbach, author of “The Official Preppy Handbook” and “True Prep: It’s a Whole New Old World,” for his latest endeavor.
Prep World, a capsule collection for women and men, will launch this spring with a global tour, featuring “drop-in shops” and events hosted by Hilfiger and Birnbach. The line will include 60 pieces that celebrate Hilfiger’s preppy classics with a twist, accessorized with such accoutrements as boat shoes, duck boots, Ping-Pong paddles and badminton rackets.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)