By  on February 3, 2009

Finding new trends to lure in retailers in tough economic times has been quite the challenge. But as the WWDMAGIC trade show preps for fall buying, women’s sportswear and dress designers are confident they have new items to please even the most fickle of shoppers.

For the Los Angeles-based Hippie Ink, owner and designer Jennifer Ashley said she is continuing to evolve her screen-printed T-shirt designs, which have always been based on a theme of peace and love. Ashley said she is working with a lot of bright new colors to freshen up the line for fall — such as with the bright green tank with a crystal-encrusted globe on the front or the purple iPod graphic T-shirt with “Music Is My Life” printed on it.

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