Stacey Bendet trained as a Web site designer, but her Alice + Olivia brand was without one — until now.
“When I started Alice + Olivia I was still building Web sites for other people. It’s how I paid the bills,” said Bendet, who designed sites for Shoshanna Lonstein Gruss and Patrick McMullan. “I always knew I wanted to have a site for the brand, but I’m designing the line and running a company, so I couldn’t do it all.”
The rapid developments in technology soon meant what she knew about Web design 10 years ago had been far outstripped, she said.
“Technology is completely different now, and there was no way I was going to do it myself,” Bendet said.
She conferred with Web designers in recent years but had been unable to find one who understood her vision for the site. Then she met Matthew Daniel Siskin, the 27-year-old owner of Designedmemory, which has designed sites for brands such as Chopard, Bensoni, Rory Beca, Obedient Sons & Daughters and Chris Benz, among others. Siskin started the company in 2002 to pay the rent so he could focus on his music career. Now, Bendet said, Siskin is among the most sought-after Web designers in the industry.
“He seriously is the most creative person I have met in years,” she said. “I totally have a digital crush.”
To create aliceandolivia.com, which launched last week, Siskin dedicated himself to getting inside Bendet’s head to design an interactive site that takes the consumer through the “quirky and cool” world of Alice + Olivia. There are random pieces of Bendet’s life seen throughout the site, such as a floating chair from her office and her baby’s favorite toy.
Siskin said his goal is to make the audience “forget they’re on the Internet” and realize they are inside the brain of the fashion designer. When a shopper clicks through, she can view the latest collection. Retail buyers can see future collections through a password-protected section. Bendet said she hopes to get e-commerce operating this summer.
“We have found that a lot of our smaller stores are not making the trip to New York for Coterie and for market,” Bendet explained. “So we really needed an amazing tool for the buyers to see the collection. The site allows buyers to really zoom in on the clothes and see the texture of the fabrics. You can see some crazy detail. It’s amazing.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye