By  on October 8, 2009

ATLANTA — AmericasMart is amplifying its special events lineup for the upcoming Atlanta Apparel market, which runs Oct. 15 to 19.

Officials are concentrating on punched-up runway shows, on- and off-site social events and relevant seminars to bring in business for the market, which has traditionally focused on spring, but also emphasizes the bridal and children’s categories.

“We’ve got to bring the energy back,” said Lori Kisner, senior vice president of leasing. “Getting buyers into this building is the most important thing.”

The mart will invite attendees to a private preview of the “John Portman: Art and Architecture” exhibition at the nearby High Museum on Friday night, the first off-site event it is hosting in about a year. Portman, a prolific architect whose 17-block complex downtown houses AmericasMart, first created the multistory atrium hotel concept and shaped much of Atlanta’s skyline. His designs — and personal artwork — are the focus of the show, which runs Oct. 17 to April 18.

Besides a Montreal Collections-sponsored runway show held Saturday evening during market, smaller spring shows will run in the atrium so attendees can catch fresh trends while shopping. Shows featuring bridal and children’s looks will run on floors 10 and 13, respectively.

In August, Kisner called the bridal category “soft,” but said that for the October show, AmericasMart is punching it up with complimentary product offerings from mother-of-the-bride, bridesmaid, fine jewelry and innerwear resources.

On-site seminars and panels for buyers will focus on social networking, trends and news within specific categories.

Kisner said other perks for buyers include massages, cocktails and giveaways.

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