By  on November 15, 2011

U.S. companies hoping to reap the benefits of selling to China’s free-spending fashion-savvy consumers need to develop one virtue: patience.

Andrew Keith, president of Lane Crawford and Joyce, acknowledged that while China represents a huge opportunity for brands, gaining success in that country takes time. In order to gain a foothold, he said companies need to create relationships, find the right partner “with a history of execution,” and be willing to invest time and resources to learn how to best serve the Chinese consumer.

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