U.S. companies hoping to reap the benefits of selling to China’s free-spending fashion-savvy consumers need to develop one virtue: patience.
Andrew Keith, president of Lane Crawford and Joyce, acknowledged that while China represents a huge opportunity for brands, gaining success in that country takes time. In order to gain a foothold, he said companies need to create relationships, find the right partner “with a history of execution,” and be willing to invest time and resources to learn how to best serve the Chinese consumer.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)