U.S. companies hoping to reap the benefits of selling to China’s free-spending fashion-savvy consumers need to develop one virtue: patience.
Andrew Keith, president of Lane Crawford and Joyce, acknowledged that while China represents a huge opportunity for brands, gaining success in that country takes time. In order to gain a foothold, he said companies need to create relationships, find the right partner “with a history of execution,” and be willing to invest time and resources to learn how to best serve the Chinese consumer.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)