By  on March 30, 2010

MILAN — Antonio Marras is expanding its product offer with three licensing agreements, which bow for pre-fall 2010.

The Venice-based firm Mami will produce and distribute Marras’ footwear line and Loma SpA, based in Reggio Emilia, Italy, will produce and distribute a knitwear capsule collection. Erica Industria Tessile SpA, founded in the early 1900s and specialized in patterned textiles, will help Marras develop a new project called Soft Accessories, a collection of travel bags, briefcases and laptop bags; diaries, makeup bags, wallets and hair accessories; brooches and necklaces made with fabrics, in addition to silk scarves, wool shawls, gloves, hats and socks.

“I waited a long time for the right partners,” said Marras. “Despite the economy, I found them now. They believe in the brand and will help me present my world and my design project. This has given me and my team a dose of energy and adrenaline.”

In 2007, Marras signed a license with Gibò Co. SpA to produce and distribute his collection. Gibò already holds licenses with Paul Smith, Michael Kors and Antonio Berardi, among others. That year, Marras bought back his 40 percent share from BVM SpA, which produces Les Copains, and also signed a licensing deal with Italian manufacturing firm Interfashion, owned by Stefanel Group, to launch a diffusion line, I’m Isola Marras.

Marras, who is known for his handcrafted pieces, intricate embroideries and experimental fabrics, is also creative director of Kenzo.

The designer, who launched his brand at Rome’s couture shows in 1996, relies on five brand stores and 150 points of sale around the world. The company did not provide sales volumes.

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