LOS ANGELES — Video may have killed the radio star and song-swapping Web sites demolished CD sales, but musical scion Astrella Rothberg has drummed up a way to use technology to promote musicians in her new fashion venture.
Rothberg, the daughter of Sixties folk singer Donovan, is launching a line of fashion T-shirts that are packaged with digital albums that consumers can listen to and download on the spot. Each T-shirt from Astrella, as the brand is called, comes with a QR code that can be swiped on a smartphone to immediately stream the album for free. A consumer can own the album only when making a purchase and entering a pin number. Each code is unique to the T-shirt for a onetime download. If, for some reason, someone has already scanned the code, a bill is sent to that person and the shirt’s code is reactivated. The album sale is tracked by Nielsen SoundScan.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)