By  on January 28, 2010

Denim, T-shirt lines and a distinct Los Angeles aesthetic dominated Project New York. As at other trade shows, buyers were optimistic for a retail rebound this year.

“Consumers are feeling more secure, and I think most people know where they stand with their jobs now. That sense of insecurity is lifting a bit,” said Leslie Letellier, men’s buyer at Theodore, which operates nine stores in Los Angeles and Palm Desert, Calif. “Things have definitely started to pick up in our stores. People haven’t shopped for a year, and they are bored with their closets. They need a fix.”

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