After 20 years honing its apparel skills in Europe, Beretta is taking aim at the American market.
The 500-plus-year-old company, whose primary business is firearms, has offered apparel targeted to hunters and outdoorsmen in its own stores for more than 20 years. For fall, Beretta is expanding its offering to a full lifestyle collection for men and women and bringing it to the wholesale market for the first time.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)