After 20 years honing its apparel skills in Europe, Beretta is taking aim at the American market.
The 500-plus-year-old company, whose primary business is firearms, has offered apparel targeted to hunters and outdoorsmen in its own stores for more than 20 years. For fall, Beretta is expanding its offering to a full lifestyle collection for men and women and bringing it to the wholesale market for the first time.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"