BERLIN — Trade show activity is continuing to build up in Germany for the second half of 2013, as Europe’s biggest single market will host the largest concentration of apparel exhibitions when Bread & Butter, Premium, Panorama — the new fair for more midrange brands — and nine other trade platforms, plus Mercedes-Benz Fashion Week Berlin kick off the spring season here in July.
Established and newer players report strong bookings and broader interest in the next round of events. The overall conditions in Germany remain promising, which is one factor behind increased international participation in Berlin’s trade show circuit. German consumers are the most optimistic in Europe, according to a recent GfK survey, and while rising fuel costs dampened their willingness to buy in April, consumers nonetheless feel the economy is improving, GfK said. So do German companies, as indicated by the IFO business climate survey, which improved in April for the sixth month in a row.
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