In addition to opening seven to 10 freestanding stores next year, the contemporary designer is unveiling a new decor. The design concept, which launched in the company’s newest boutique in the Topanga Mall in Canoga Park, Calif., late last month, reflects what Chantal Bacon, chief executive officer of Betsey Johnson, calls a fresh, modern take on the brand.
“Instead of the bright pink stores, we’ve decided to make them all very sparse and white in order to have a backdrop which allows you to see the clothes better,” Bacon explained. “It’s also fun for us to introduce something new.”
The boutique at the Topanga Mall is the first of its kind, with openings to follow in Dallas’ NorthPark Center on Nov. 24 and Canada’s Calgary Eaton Centre next week. The 1,200-square-foot Topanga store features crisp white walls as an alternative to the brand’s traditional neon pink walls and checkerboard floor interior. The new airy metal fixtures and display cases together with hot pink hangers, life-size mannequins and dress forms display the apparel, swimwear, lingerie and costume jewelry. As an added kitschy element, signature colorful Betsey Johnson petticoats hang from the white ceilings, almost as though they were light fixtures. Johnson’s portrait is printed in life-size black-and-white images on neon pink, yellow and blue dressing room curtains.
Bacon said she and Johnson plan to have the new design formula in all new stores and eventually the existing 63 locations in the U.S., Canada, Japan and the U.K.
The new design stems from Johnson’s own move from an apartment in New York’s downtown area to the Upper East Side. After living downtown since the mid-Sixties, Johnson said she developed a new-found attraction to “the uptown chic,” and wanted her new home to be a blend of uptown and downtown design. The result is a fresh, open white space, which made her think that would also be a good way to showcase her collection in her stores.
“This new store design comes at a perfect time for us as we are adding some more casual, T-shirt dressing-like pieces to the collection,” Bacon said. “We will be much more well-rounded in terms of product category, so it will be great to see all of this product displayed in our newly designed stores.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye