By  on March 31, 2015

The biggest challenge companies producing made-to-measure fashion face may be their own customers, often tasked with the tricky-to-perfect and time-consuming chore of taking and submitting their own measurements.

“A lot of guys are uncomfortable with that. They’ve never touched a measuring tape in their lives and even if they do it, it would take 10 to 15 minutes,” said Jacob Wood, founder of Woodies, a direct-to-consumer startup selling customizable men’s shirts online.

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