Seeking to show the U.S. market the extent of its offerings, Bogner, the upscale European label, will open a SoHo store in May.
After an almost three-year search, the Munich-based company decided to set up its new Manhattan location at 380 West Broadway sandwiched between Downtown Cipriani and Te Casan and across the street from Ralph Lauren and Anthropologie. Widely known for its skiwear and its more spirited Fire + Ice label, Bogner aims to showcase its expansive range of products including women's sportswear, golfwear, children's wear and accessories.
"We want to have faith in the United States,'' said Bogner of America president Peter Born. "We're dealing with a lot of retailers, but no one is able to show the whole collection. We want to let people know what we are capable of."
Bogner apparel is sold in Paragon and the brand's Fire + Ice label is available at Bloomingdale's but is more limited.
First-year projected retail volume for the new unit is $2 million, Born said.
Bogner had a Madison Avenue store in the Nineties but closed it more than 10 years ago. The company's recent real estate search included uptown as well as the Meatpacking District, but its old neighborhood was "just too expensive," Born said. "We need to be profitable."
Company executives are putting the new location to use even before renovations get under way. From Jan. 3 to 25, Bogner will hold a sample sale and stock sale, and from Jan. 28 through March 15 showroom appointments with retailers will be held there. Once those are completed, the space will be remodeled for the store.
Bogner has 12 stores in Europe, including a 16,000-square-foot Munich flagship that doubled in size this fall. The company has no immediate plans to open more stores overseas but Born said, "We're still looking for good locations."
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)