By  on December 19, 2007

Seeking to show the U.S. market the extent of its offerings, Bogner, the upscale European label, will open a SoHo store in May.

After an almost three-year search, the Munich-based company decided to set up its new Manhattan location at 380 West Broadway sandwiched between Downtown Cipriani and Te Casan and across the street from Ralph Lauren and Anthropologie. Widely known for its skiwear and its more spirited Fire + Ice label, Bog­ner aims to showcase its expansive range of products including women's sportswear, golfwear, children's wear and accessories.

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