By  on October 8, 2010

Boston Traders, a traditional men’s wear brand with a following inthe late Eighties and early Nineties, is about to be resurrected.

Canadianmen’s wear veterans Henri Abitan, chief executive officer of ModextilInc./Report Collection, together with Hershey Gold, ceo, and FrankFarkas, chief operating officer, of DDK International, have teamed up toacquire the Boston Traders trademark from its owners, Mass Apparel, aLynn, Mass.-based company owned by Jack Stahl and Arnold Kline. Termswere not disclosed.

Alex Abitan, chief marketing officer of theMontreal-based Report Collection, said the first Boston Traderscollection will be launched for fall 2011 and will be targeted to majordepartment and specialty stores in the U.S. and Canada. The price pointsand exact product categories to be offered have not yet beendetermined.

“It was one of the first brands to offer updatedtraditional men’s wear and was very outdoor-inspired,” he said. “We’regoing to modernize it for today’s consumer.”

The brand has beendormant since the late Nineties.

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