By  on November 16, 2011

Bottega Veneta isn’t the kind of brand that encourages conspicuous consumption. Instead, the luxury goods house embodies a discreet version of luxury with an inherent understanding of quality and appreciation for service — values the division of PPR Luxury Group prides itself on. There are “no ‘It’ bags, no fashionistas, no celebrities,” said president and chief executive officer Marco Bizzarri Tuesday morning. “Instead, it’s always about discreet luxury and craftsmanship.

“The core values at Bottega Veneta have always been key,” he added. “In 1966, when the company was born, the first tag line was and still is, ‘When your own initials are enough.’ You can understand what that means when you purchase something from Bottega. You buy something for yourself. We don’t want to show off.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus