Bottega Veneta isn’t the kind of brand that encourages conspicuous consumption. Instead, the luxury goods house embodies a discreet version of luxury with an inherent understanding of quality and appreciation for service — values the division of PPR Luxury Group prides itself on. There are “no ‘It’ bags, no fashionistas, no celebrities,” said president and chief executive officer Marco Bizzarri Tuesday morning. “Instead, it’s always about discreet luxury and craftsmanship.
“The core values at Bottega Veneta have always been key,” he added. “In 1966, when the company was born, the first tag line was and still is, ‘When your own initials are enough.’ You can understand what that means when you purchase something from Bottega. You buy something for yourself. We don’t want to show off.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"