By  on June 10, 2010

Way before the official kickoff on Friday, fashion and sports companies got the ball rolling with a string of products related to the FIFA World Cup in South Africa.

South Africa versus Mexico will inaugurate the tournament of 32 teams. The opening concert, billed as the largest entertainment event to ever take place in Africa, is slated for Thursday night in Johannesburg. Among the artists slated to hit the stage are a Roberto Cavalli-clad Shakira, the Black Eyed Peas, John Legend and the Soweto Gospel Choir.

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