By  on August 25, 2009

CHICAGO — Taking the troubled economy into account, Midwest retailers shopping Chicago’s Stylemax this month ordered closer to season, searching for colorful, well-priced pieces designed to compel customers to buy.

“People want the trend,” said Susan Glick, vice president for women’s apparel for the Merchandise Mart Properties, which produces the trade show that ended its four-day run Aug. 11 at the city’s Merchandise Mart. “But it’s got to be at the right price.”

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