By  on October 21, 2010

Italian shirtmaker Camicissima has signed a deal to open its second store in Manhattan.

The 1,000-square-foot unit at 1607 Broadway at 48th Street is in a newly created retail space at the Crowne Plaza Hotel. It is expected to open on Black Friday, or the day after Thanksgiving, according to Alex Cohen, senior director of Cushman & Wakefield, the company’s real estate broker.

Camicissima, a privately held Italian company based in Palermo, Italy, has over 104 stores in Europe and opened its first store in the U.S. last fall at 509 Madison Avenue — also on Black Friday. The company, which sells four shirts for $99.90 and three ties for $49.90, considers itself the Zara of the men’s shirt business. It also operates a store at Garden State Plaza in Paramus, N.J.

Liberio Romano, managing director of the U.S. arm of the company, said the plan is to open 40 stores in the States over the next five years. The company is seeking additional locations in New York City as well as sites in Boston, Chicago “and other downtown areas where men wear classic shirts,” Romano said. Cohen said the company is currently negotiating for locations on Fifth and Lexington Avenues.

Camicissima’s overall volume is $45.5 million and future plans include adding women’s wear. “We’re selling a line of women’s shirts in Italy,” Romano said, “and we expect to add that soon in New York.”

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