Fencepost Productions LLC has inked a licens-ing deal to manufacture and distribute men’s sportswear under the Caribbean Joe brand, which is owned by Brand Matter LLC. The line, which includes knits, wovens, sweaters, casual bottoms and outerwear, will launch at retail this fall in department and specialty stores.
Previously, Caribbean Joe men’s sportswear was distributed by CJ Apparel Group, which continues to produce the women’s and kids’ collections for the moderate brand. However, Brand Matter is seeking new licensees for those businesses as well, and has been in discussions with a number of potential partners, including Rousso Apparel Group Inc., as reported.
Brand Matter and CJ Apparel Group are affiliated companies both owned by an investment group led by Windsong Brands LLC and Hilco Consumer Capital. The aim of the investment group is to wind down its Fashionology Group operating division, which includes CJ Apparel Group and Ellen Tracy Ltd., and remain in business solely as a licensing and brand management firm, via Brand Matter’s Caribbean Joe and Ellen Tracy intellectual properties.
Caribbean Joe is a $100 million wholesale business, according to Rick Platt, president of Brand Matter. Men’s wear comprises about 10 percent of sales, children’s is about 20 percent and the remainder is women’s wear. There are 11 Caribbean Joe licensees for various categories, including recently signed footwear and jewelry deals.
“We think there’s a big opportunity to grow the men’s business and we wanted to partner with a men’s specialist for this license,” said Platt.
Kansas City-based Fencepost Productions already owns and operates several competing island-lifestyle men’s brands, including Joe Marlin and Calypso Joe, sold in specialty chains and sporting goods shops including Stein Mart and Bass Pro.
“Caribbean Joe has a tier of distribution that we really don’t have, such as Boscov’s, Bealls and Peebles,” said Doug Marchisello, president of Fencepost.
The Caribbean Joe men’s product is priced to retail at $24.99 to $39.99.
The license deal includes several smaller brands owned by Brand Matter, including Jamaica Bay, Havana Jack’s Café, CJ Breeze and La Cabana, which have distribution in stores like Kohl’s and J.C. Penney.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)