By  on June 8, 2009

NEW YORK — Joseph “Jo” Behar, owner and chief executive officer of Andrea Behar, a women’s contemporary clothing and private label manufacturer, died of throat cancer Tuesday at Lenox Hill Hospital here. He was 80 years old.

Behar, who was born in France, started his career in his family’s fabric business. He then took a position in the corporate office of Frank Oliver, the French designer firm. In 1971, Behar opened the New York office of Frank Oliver, where he was the import director, and where he met his wife, Andrea. They ran the operation together, as she would edit and remerchandise the French collection for the U.S. customer.

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