Cherokee Inc. has signed a licensing agreement granting Max, the value-based fashion chain based in the United Arab Emirates, exclusive rights to the Cherokee brand for a series of markets in the Middle East and northern Africa.
The company, based in Sherman Oaks, Calif., also clarified the status of the Cherokee license in Canada, where Target Corp. is assuming leases previously held by Zellers.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)