Cherokee Inc. is departing from its traditional licensing model as its reenters Japan after a long absence.
The Van Nuys, Calif.-based brand management company has licensed Nishimatsuya Chain Co. Ltd. to manufacture and, through its nearly 800 retail stores and Web site, sell Cherokee brand children’s wear in Japan. The launch, to include apparel, accessories and footwear for children and babies, is scheduled for Dec. 21. It incorporates the direct-to-retail, or DTR, licensing approach pioneered by Cherokee in its relationship with Target Corp. and since used by companies such as Iconix Brand Group Inc.
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