By  on February 5, 2013

Sherman Oaks, Calif. — Cherokee is linking with Victoria’s Secret Angel Alessandra Ambrosio to bring to market a midrange lifestyle brand, Alé by Alessandra, set to make its debut in spring 2014.

Starting with apparel pieces ranging from casual to day-into-evening, Alé is aimed at the 18- to 35-year-old looking for clothes that emulate Ambrosio’s Brazil-meets-Malibu-by-way-of-Europe style.

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