By  on August 5, 2013

The Sogo and Seibu subsidiaries of PT Mitra Adiperkasa Tbk, or MAP, have been named the exclusive licensees in Indonesia for Cherokee Inc.’s Cherokee brand.

MAP, which holds the rights to the Sogo and Seibu names and more than a dozen other retail and wholesale brands in Indonesia, has launched Cherokee-branded boys’, girls’ and baby apparel in its stores and will consider expanding the product range in subsequent seasons.

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