RT-Mart, the licensee for the Cherokee brand in China, has opened a Cherokee online store on Tmall.com, China’s largest e-commerce Web site.
RT-Mart is a unit of Sun Art Retail Group, the largest hypermarket operator in China. Since being granted the license for the Cherokee brand by Cherokee Inc., the Sherman Oaks, Calif.-based brand-management firm, in 2010, it has placed Cherokee products in 221 of its 274 brick-and-mortar hypermarkets around the country.
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