By  on February 17, 2010

NEW YORK — Patricia Clyne, who made a name with her own sportswear collection in the Eighties, is designing a new bridge line called Helios & Luna.

The collection is geared to a woman who has been shopping in contemporary departments and wants to move on. It is backed by Tanner Cos., producer of the direct-selling Doncaster collection, which is also designed by Clyne. Helios & Luna, which means God of Sun and God of Moon, is more item-driven than Doncaster and will go after a younger customer base, 35 and up, with key item pieces, including some edgier looks. Doncaster targets a woman in her mid-50s and offers complete wardrobing.

Clyne, vice president of design at Tanner Cos. and previously the designer for Oscar by Oscar de la Renta and Eccoci, described the new collection as “feminine and modern with a focus on great separates you can add to your closet and don’t have to wardrobe yourself.”

The line, produced in Tanner’s factories in Ningbo, China, uses mostly European fabrics.

Helios & Luna features day-into-evening pieces, with special attention to fabric mixing, sophisticated treatments and details. For example, the collection includes a snakeskin pattern embossed lambskin leather jacket with a double knit sleeve, draped blouses, skinny jeans, leathers and knits with chains. Jackets will wholesale for $230; pants are $120, and tops range from $80 to $90.

The company will offer four collections a year, and three deliveries per season. The fall collection will ship in mid-August.

“We want to ship closer to when she’ll buy it,” said Catherine Schepis, president of Tanner Designs, marketing and retail.

Plans call for 60 percent of the business to be done with specialty stores, and 40 percent with department stores, Schepis said.

“We feel very strongly in being able to service the boutique stores,” said Ian Schiffer, executive sales director of Helios & Luna. “It is exciting to try and redefine a category that has changed,” he added, referring to the flux in the bridge area. “What is missing in the market now are modern clothes that are quietly sexy and that are made for women who are not interested in looking like a teenager.”

Helios & Luna, which is based at Tanner’s offices at 261 Fifth Avenue here, expects to generate about $30 million in wholesale volume in its first year, Schepis said. The company plans to show the line at Coterie this month.

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