Code's launch party at 800 Fifth Avenue on Wednesday night attracted a cross section of fashion industry veterans, models, influencers and up-and-coming design talent. There were people from across the political spectrum, including Tiffany Trump and former New York Gov. Eliot Spitzer, just the type of diverse crowd Code founder Moshe Lax hopes will populate the 10,000-square-foot hybrid store, showroom, café and event space when it opens on March 1.A community for designers with six-month residency programs and support and marketing services, Code's first class includes Christopher Chaun, a janitor at a Boston church, who creates bow ties make from wool, lambskin, denim and silk. "Beyoncé wore one of my bow ties for her appearance on Oprah Winfrey's final show," Chaun said. "I made my first bow tie on the floor of my dining room.""I didn't think I'd get this kind of enthusiasm," said Lax, who was trailed by a gaggle of women that included his wife, Shaindy, and four daughters. "The designers are all so innovative and hungry."Lax explained that he was nudged to create Code by Shaindy, a children's wear designer, who was having trouble breaking into stores with her collection. The president and chief executive officer of Dynamic Diamonds, Lax partnered with Ivanka Trump to launch her jewelry business.“I learned about the fashion world and business from Ivanka Trump," he said. "I don’t know if I would have had the vision and clarity for this project without her. Diamonds was my late father’s business. Real estate is really my comfort zone."The first daughter has moved away from fashion to establish herself in Washington. Lax's friend, Hillary Beckman, helped hone Code's concept and vet designers."We're a very new company," said Lisa Pongrass, ceo and founder of Canvas & Hyde. "My bags are made in Brooklyn at the Navy Yard. They're made from Brazilian hides and lined in suede.""What I do is almost paying homage to people and the artisans of yesterday," said Philip Ayler, who designs jackets using recycled vintage fabric. "A lot of it is Chanel and old Givenchy."Tel Aviv-based Ilana Ariel produces four collections, including one inspired by her grandmother's jewelry and other that's a medley of shapes and mismatched stones. Ariel, who studied art therapy and earned a J.D. at Brooklyn Law, began formulating ideas for jewelry designs to break the monotony of school. She also sells her jewelry at Fivestory in Manhattan.Tiffany Trump stopped by to say hello to Aruna Seth, the British shoe designer, whose styles she wore to the recent inauguration of her father Donald Trump. "Tiffany wore those boots," Seth said, pointing to a suede pair. "Marigay McKee, [former president of Saks Fifth Avenue], is my mentor.""I hope [Code] is as transformational for the fashion industry as Moshe hopes it will be," said Spitzer, who is Code's landlord. "It's sort of like the WeWork for the fashion industry. I'm excited by it, so I'll come in all the time."
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
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