Aella, the digital brand whose motto is "Made for a woman who wears the pants" — a reference to its comfortable, machine-washable and flattering styles — will operate a pop-up shop in Manhattan with several like-minded brands. Uniform: The Collective, as the pop-up is called, will run from March 7 to March 31 at 501 Lexington Avenue.Aella, which bowed in 2014, has been sold in temporary shops at Bloomingdale's 59th Street flagship and several of the retailer's California locations.Uniform will feature products that make up a modern woman's daily uniform, including Aella's work-to-play clothing, Neely & Chloe handbags, Thelma shoes, Peet Rivko skin care and Mave New York shaving products.The pop-up will be designed and merchandised like a boutique and furnished with Los Angeles retailer Capsule Home's streamlined furniture and sleek fixtures.
Rather than opening individual pop-up shops, the participating brands decided to band together since they target the same type of consumer and their products don't overlap. “Our customers are all ambitious go-getters who want to own quality items they can use day in and day out," said Eunice Cho, Aella's founder. "The brands we’re working with create the modern woman’s ‘go-to’ items, including the LBP (little black pant) that she can wear 24/7, classic loafers that are comfortable enough to traverse the town and timeless and durable leather handbags.”
Events at Uniform: The Collection will include a launch party on the 7th, from 6:30 to 8:30 p.m.; Friday happy hours at 5 p.m. and a book release party for "The Big Life," which is about getting it all — on your own terms — by Badass Babes founder Ann Shoket.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion