Aella, the digital brand whose motto is "Made for a woman who wears the pants" — a reference to its comfortable, machine-washable and flattering styles — will operate a pop-up shop in Manhattan with several like-minded brands. Uniform: The Collective, as the pop-up is called, will run from March 7 to March 31 at 501 Lexington Avenue.Aella, which bowed in 2014, has been sold in temporary shops at Bloomingdale's 59th Street flagship and several of the retailer's California locations.Uniform will feature products that make up a modern woman's daily uniform, including Aella's work-to-play clothing, Neely & Chloe handbags, Thelma shoes, Peet Rivko skin care and Mave New York shaving products.The pop-up will be designed and merchandised like a boutique and furnished with Los Angeles retailer Capsule Home's streamlined furniture and sleek fixtures.Rather than opening individual pop-up shops, the participating brands decided to band together since they target the same type of consumer and their products don't overlap. “Our customers are all ambitious go-getters who want to own quality items they can use day in and day out," said Eunice Cho, Aella's founder. "The brands we’re working with create the modern woman’s ‘go-to’ items, including the LBP (little black pant) that she can wear 24/7, classic loafers that are comfortable enough to traverse the town and timeless and durable leather handbags.”
Events at Uniform: The Collection will include a launch party on the 7th, from 6:30 to 8:30 p.m.; Friday happy hours at 5 p.m. and a book release party for "The Big Life," which is about getting it all — on your own terms — by Badass Babes founder Ann Shoket.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)