By and  on April 3, 2013

TOKYO — Contemporary brands appear to be thriving in Japan.

A flurry of activity is occurring within this segment of the market, which taps into Japanese consumers’ penchant for strong design at an accessible price point. Just a few weeks ago, both Michelle Smith of Milly by Michelle Smith and Rebecca Minkoff hosted events here, meeting their customers and cultivating contacts with Japanese fashion editors. Meanwhile, Vivienne Tam made her first visit to Japan in five years to take part in last month’s Japan Fashion Week and celebrate doing business here for 15 years.

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