By  on July 31, 2012

There has been some controversy brewing over the use of Nelson Mandela’s name and image in a new fashion line that is being rolled out under the label 466/64 Fashion.

James Cecil, president of Cadence Communications, which represents the Nelson Mandela Foundation in North America, e-mailed WWD last week, saying, “466/64 Fashion is making false claims that it is tied to Nelson Mandela — it is not, nor does it benefit him or his foundations. They are deliberately misleading people in the fashion industry — the name ‘Nelson Mandela’ is not to be used in conjunction with any commercial products. They cleverly use his quotes in their advertising, but this is not his line of clothing; he did not launch it, nor is he associated with it.”

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