By  on November 18, 2009

BARCELONA — With Spain the only major European economy expected to remain in recession until next year (by conservative estimates) and a 19.3 percent jobless rate, the Spanish market continues to flounder, with soft traffic and diminished exhibitor presence plaguing fashion fairs here.

In an effort to stimulate vendor participation and business, organizers are laying out bold strategies that include cutting the price of exhibition space, more compact floor plans and, in some cases, fair-within-fair consolidation for a stronger product mix.

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