LONDON — The Danish life, replete with candles, cozy blankets and crunchy winter vegetables, has become fashionable of late in the U.K. and the U.S., with myriad books on everything from cooking to parenting to “hygge,” the untranslatable word that refers to the act of enjoying simple pleasures, especially in the winter months.A great purveyor of that healthy, laid-back lifestyle is Ganni, the Copenhagen-based contemporary fashion brand founded in 2000, and run since 2009 by the husband-and-wife team, Nicolaj and Ditte Reffstrup.The brand shows during Copenhagen Fashion Week, and its clothing, bags, footwear, lingerie and swimwear currently retail in more than 400 doors internationally, as well as in 18 own concept stores in Denmark, Norway, and Sweden. The focus is on print, color and breezy silhouettes.For spring, the brand is ramping up its collaborations with a string of retailers and brands including Mytheresa, Net-a-porter, Shopbop, Liberty and Shrimps.Products range from furry sneakers to bikinis to dresses, all of which riff on existing Ganni styles.“We’re not usually a collaborative brand, but we realize that stores are on the lookout for exclusivity and newness, and we want to help retailers deliver concepts that can sell at full-price outside the fashion seasons,” said Nicolaj Reffstrup, the chief executive officer.“It’s not a strategy per se, we only collaborate if we feel like, deep down, it’s the right thing. We don’t do it for financial reasons. It’s a branding exercise, it raises awareness and it’s about us supporting the retailer and them supporting us. You can also learn how different retailers see and work with customers.”Ditte Reffstrup, Ganni’s creative director said the collaborations are an interesting way “to explore and play around with your designs. By reinventing your styles, creating them in new colors and materials, you give them another life. We always end up learning a lot about ourselves, while forging deeper relationships with our partners.”For spring 2016, the company worked on a footwear collection for Mytheresa. This month, it launched three swimwear styles on the site that including two bikinis and a one-piece suit with ruffles, all with dot, heart or poppy patterns.Reffstrup said the team worked with existing styles, but wanted to add a “quirky playfulness” to them for the retailer. The average price is 100 pounds, or $125.For Liberty, a longtime retail partner, Ganni has done exclusive black-and-red lace dresses, and a top and skirt that will also launch this month. The average price is 120 pounds, or $150.During London Fashion Week, the company plans to showcase its new footwear collaboration with Shrimps, the collection known for its colored, patterned faux-fur coats. “We’ve brought the colorful furs into play with some of our existing shoes,” he said, adding there are two styles and two colorways.In April, the company will launch a capsule with Net-a-porter.com with 12 styles, including dresses, tops and skirts. Ganni and Net developed the print together with a “stop and smell the roses” theme. The average price is 290 pounds, or $363.The Net collaboration will land the same month as a Shopbop exclusive, which features mainly classic styles in exclusive navy or blue color ways. The Shopbop collection features dresses, shirts, a skirt and a biker jacket done in lamb leather.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)