LONDON — The Danish life, replete with candles, cozy blankets and crunchy winter vegetables, has become fashionable of late in the U.K. and the U.S., with myriad books on everything from cooking to parenting to “hygge,” the untranslatable word that refers to the act of enjoying simple pleasures, especially in the winter months.A great purveyor of that healthy, laid-back lifestyle is Ganni, the Copenhagen-based contemporary fashion brand founded in 2000, and run since 2009 by the husband-and-wife team, Nicolaj and Ditte Reffstrup.The brand shows during Copenhagen Fashion Week, and its clothing, bags, footwear, lingerie and swimwear currently retail in more than 400 doors internationally, as well as in 18 own concept stores in Denmark, Norway, and Sweden. The focus is on print, color and breezy silhouettes.For spring, the brand is ramping up its collaborations with a string of retailers and brands including Mytheresa, Net-a-porter, Shopbop, Liberty and Shrimps.Products range from furry sneakers to bikinis to dresses, all of which riff on existing Ganni styles.“We’re not usually a collaborative brand, but we realize that stores are on the lookout for exclusivity and newness, and we want to help retailers deliver concepts that can sell at full-price outside the fashion seasons,” said Nicolaj Reffstrup, the chief executive officer.“It’s not a strategy per se, we only collaborate if we feel like, deep down, it’s the right thing. We don’t do it for financial reasons. It’s a branding exercise, it raises awareness and it’s about us supporting the retailer and them supporting us. You can also learn how different retailers see and work with customers.”Ditte Reffstrup, Ganni’s creative director said the collaborations are an interesting way “to explore and play around with your designs. By reinventing your styles, creating them in new colors and materials, you give them another life. We always end up learning a lot about ourselves, while forging deeper relationships with our partners.”For spring 2016, the company worked on a footwear collection for Mytheresa. This month, it launched three swimwear styles on the site that including two bikinis and a one-piece suit with ruffles, all with dot, heart or poppy patterns.Reffstrup said the team worked with existing styles, but wanted to add a “quirky playfulness” to them for the retailer. The average price is 100 pounds, or $125.For Liberty, a longtime retail partner, Ganni has done exclusive black-and-red lace dresses, and a top and skirt that will also launch this month. The average price is 120 pounds, or $150.During London Fashion Week, the company plans to showcase its new footwear collaboration with Shrimps, the collection known for its colored, patterned faux-fur coats. “We’ve brought the colorful furs into play with some of our existing shoes,” he said, adding there are two styles and two colorways.In April, the company will launch a capsule with Net-a-porter.com with 12 styles, including dresses, tops and skirts. Ganni and Net developed the print together with a “stop and smell the roses” theme. The average price is 290 pounds, or $363.The Net collaboration will land the same month as a Shopbop exclusive, which features mainly classic styles in exclusive navy or blue color ways. The Shopbop collection features dresses, shirts, a skirt and a biker jacket done in lamb leather.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)