Is David Beckham kicking around a men’s casual sportswear deal?
According to sources, the former soccer player has been talking to several companies, including Li & Fung, about doing his own sportswear collection, but sources said no deal is imminent. Several meetings with Li & Fung have reportedly taken place.
Simon Fuller, chief executive officer of XIX Entertainment in London, who formed a venture partnership with Beckham and serves as his adviser, couldn’t be reached for comment Friday. Fuller is responsible for masterminding Victoria and David Beckham’s fashion and commercial activities. Li & Fung officials declined comment.
Beckham has been raising his fashion profile with several collaborations, including a swimwear and bodywear deal with H&M, a men’s fragrance partnership with Coty Inc. and apparel with Adidas. He is also the face of Belstaff’s 2014 global ad campaign, which was shot by Peter Lindbergh. The company launched a special Beckham for Belstaff Collection that the former soccer player designed, a capsule of 10 motorbiking pieces that hit Belstaff stores worldwide and belstaff.com in March and will roll out to other selected stores in June.
The 38-year-old Beckham, who retired from soccer last year, has a new line of swimwear that will hit H&M stores and online on May 22. It includes boardshorts, swim shorts and trunks. The focus is on fit, performance, comfort and style, according to H&M.
This past winter, a barely clad Beckham — tattoos and all — was visible all over New York City. Beckham posed in his H&M Bodywear briefs on a Broadway billboard, as well as on double-decker buses that ran throughout the city. In addition, Beckham appeared in a 30-second H&M Bodywear commercial during the Super Bowl.
Sources said the soccer star is eager to build a David Beckham lifestyle brand and have people wear products bearing his own label. Beckham’s business continues to grow through endorsement deals with Sky TV, Belstaff, Breitling and Hachette, and partnerships with H&M, Adidas and Coty. Beckham’s businesses showed revenues of $31.8 million in 2012 and are expected to show growth for 2013 when results are filed.
Beckham, who has played for such teams as Manchester United, Preston North End, Real Madrid, Milan, Los Angeles Galaxy, Paris Saint-Germain and the England national team, still has his feet in the game. In February, he exercised his option for a Major League Soccer expansion team and will seek to build that team in Miami, if he and his investors can score a new stadium. Fuller was confirmed as a co-owner of the MLS franchise. The team wouldn’t start playing until 2016 or 2017.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty