Fashion editors have become the new celebrities of fashion week, thanks to the rise of street-style photography.
They have gone from observers of fashion to fashion plates, where every step they take is captured and then quickly posted online by street photographers such as Tommy Ton and Scott Schuman of The Sartorialist.
It’s the new reality for those attending runway shows, where celebrities like Vanessa Paradis — Paris fashion plate, Chanel model and wife of Johnny Depp — are now ignored in favor of writers from obscure indie publications, said Dirk Standen, editor in chief of Style.com, part of Fairchild Fashion Media. “There has been a huge shift over the last five or six years,” said Standen. “Street style is no longer the sideshow, it is the show.”
Photographers such as Ton and Schuman are responsible for raising the profiles of editors such as Elle’s Kate Lanphear, who is easily identified by her shock of white-blond hair, or the biggest street-style star of them all, Anna Dello Russo, editor at large for Vogue Japan. Clothes are shown on the runway and then quickly shuttled to Dello Russo, so she can wear them for the cameras the next day. “She’s the first to say that her first job is to style herself,” said Standen.
But bloggers aren’t the only ones embracing this trend. Fashion designers have jumped onboard and credit street photography as inspiration for their collections. Alber Elbaz, for example, noticed on some blogs that women on the street were wearing eveningwear during the daytime and he incorporated that into his collection.
Dolce & Gabbana was the first big-name fashion house to embrace Ton and Schuman, inviting them to sit front-row at its show in September 2009. “This was shocking at the time,” Standen recalled. “But it was very smart of them and shows how quickly designers acknowledged the power of street style.”
These days, Standen noted that most designers reference pictures of street style in their work studios. Standen said he likes Ton’s work, partly because he has a “fashion editor’s eye,” and notices the shoes, the bag, the accessories. “And, he spots trends early, often before the designers do.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews