By and  on July 9, 2012

DKNY has freshened up its image on London’s Old Bond Street with a newly refurbished 11,500-square-foot flagship that officially opens today and is warmer, brighter and more lifestyle driven. The new look reflects the aggressive new strategy at DKNY, stretching from international expansion to product improvements.

The changes at the London store are major: The cafe at the front of the store is gone — replaced by a new accessories area with big, soft leather furniture and a ponyskin rug — while the two central escalators have been ripped out of the atrium in order to let in natural light.

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