DALLAS — One Showroom of Los Angeles makes its debut next week at the Dallas Market Center’s fall and holiday market, May 30 through June 2. It’s the first step in a drive to extend the District 15 area of contemporary showrooms, along the western perimeter of the venue’s 15th floor, according to Robbin Wells, executive vice president of leasing at the campus.
Located behind Johnny Was and BCBG showrooms, One Showroom will serve as an anchor as the DMC courts other agents and brands for about a dozen empty showrooms on the aisle, which runs toward the back of the building. Most of the spaces are small, averaging 350 to 400 square feet. The bulk of District 15 showrooms are on the front of the 15th floor, where 70 showrooms covering 100,000 square feet display about 400 resources.
In addition, the number of young contemporary exhibitors has grown 25 percent over the previous year. Most of them show in temporary booths on the 12th floor.
One Showroom owner, Kristen Aguilera, tested the DMC market in March and has exhibited at Fashion Industry Gallery.
“Business in the Texas territory in general has been fairly consistent for the most part over the years,” she said. “It’s a loyal territory, very easy to work with. It’s definitely growing.”
In business six years, Aguilera represents Blank NYC fashion denim, Katherine Feiner dresses, Lafine sportswear, Mr. Kate jewelry and accessories, and newcomer Ruby Starling rock-inspired T-shirts, shorts and jackets. She recently picked up Harper Ave., a collection of stylish patent leather backpacks engineered to carry hefty weight.
Retailers have been requesting lower price points, she said, noting her biggest brand is Blank NYC jeans retailing under $100.
Elsewhere at DMC, Scott Harner & Co. has landed Butterflyzebra, an easy-care knit contemporary dress line that’s made in Los Angeles and retails under $200.
Pam Kramer, who has a namesake showroom at DMC, expects traffic to be about the same as last year, based on her appointments so far.
“People are buying more immediates, so that will factor into it,” she said. “There are still fall dollars out there that haven’t been placed yet. Spring [business] started late because the weather was colder.”
Special fashion presentations slated for May 31 include an accessories fashion show at 3:30 p.m. in the Scene show, and cocktails and informal modeling of bridge and contemporary looks at 5:30 p.m. in the District15 lounge.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion