By  on November 3, 2010

With 90 million worldwide users, eBay Inc. chief executive officer John Donahoe knows it’s impossible to please all the people all of the time.

The user base of the giant shopping and auction site is becoming increasingly fractured. Diehards think the company should stay exclusively in the auction business as it was a decade ago when all sales were done through auctions. Today, bidding involves just 30 percent of sales. The kind of merchandise sold on eBay is also changing from “things people had in the back of their closets” to new merchandise sold at a fixed price, Donahoe said during a presentation Tuesday at the WWDCEO Summit. The latter accounts for 65 percent of sales.

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