By  on August 17, 2009

Exhibitors at Ecollection, the green sector of WWDMAGIC that made its debut a year ago, will spotlight innovative and recycled textiles that spice up sustainable fashion with pattern, texture and flair. Among the newest fabrics are prints made with plant dyes on organic wovens and knits, stretch satin woven from bamboo, organic cotton crepe and a knit blend crafted with corn fiber.

“As more people get into green, you need to have something to differentiate yourself,” said Jim Martin, owner of Green 3, which will exhibit quirky women’s totes made of vintage men’s suits and colorful patchwork scarves sewn from recycled T-shirts.

He feels eco-conscious vendors might attract more attention at the show. “Now, people who had not been as interested in green product or made-in-the-U.S. suddenly find that appealing, because it might give them an opportunity to tell a story that will help them hold their prices,” said Martin.

Jonano, which develops organic and sustainable fabrics for streamlined sportswear and dresses, will introduce a stretch knit of corn, bamboo and spandex, plus an artistic printing technique on bamboo and spandex jersey.

“I discovered a watercolor dye technique in Istanbul where the dyes go on almost free-form, and they blend like a watercolor painting. Each piece will look different,” said Bonnie Siefers, owner and designer.

The corn blend in black or a flecked neutral will be featured in Jonano’s first pieces of lingerie — a camisole, boyshorts, pants and kimono for immediate delivery. Wholesale prices start at $12 for organic bamboo T-shirts printed with “Love” or “Dream,” and top out at $79 for a long zip jacket in a nubby slate silk lined with silk charmeuse. The textured, linenlike outer fabric is woven from fibers extracted from silk cocoons without destroying the worms, a more labor-intensive process than the customary practice of boiling the cocoons, she noted.

Ethos Paris will highlight its Botanical Impressions line of organic cotton knits and wovens colored with plant-based dyes, said Leslie Leroux, chief executive officer of the French firm’s North American division. First shipped this year and expanded for spring, Botanical Impressions mixes the fabrics in dresses and tops wholesaling from $20 to $29. “We came up with a lot of interesting prints and colors,” she added. “It was our best line for spring because it is so unusual and we have very good prices, especially for an organic cotton line.”

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