By  on November 13, 2013

NEW YORK — Eileen Fisher is showing its experimental side.


The sportswear firm, which has 60 freestanding stores worldwide and expects to generate revenues of more than $400 million this year, has opened two new retail concepts. One unit, at the Time Warner Center at 10 Columbus Circle here, reopened Tuesday and was designed to reflect Fisher’s passion for sustainability. The second, at 166 Fifth Avenue, features an edgier new line called The Fisher Project, which will roll out to eight to 10 freestanding Fisher stores this spring, as well as key wholesale accounts.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus