By  on February 10, 2009

In a testament to the redefinition of bridge, the iconic old-guard bridge brand Ellen Tracy is shedding its suited, oft-theatrical skin in favor of a more modern line for fall.

Under new ownership (Fashionology LLC), new leadership (Mark Mendelson) and new creative direction (Susanne Klevorick), the $100 million brand appears poised to sit on the redesigned bridge floors of today, filled with new-guard lines such as Elie Tahari and Tory Burch.

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