By  on September 18, 2012

ENK International has signed a joint venture agreement with Shanghai-based Shangtex Development Corp. to operate Mode Shanghai, the contemporary trade show in China.

The deal expands ENK’s reach in China, following its initial foray into the market in March 2011 when it established its own branded pavilion at the China International Clothing and Accessories Fair in Beijing, the largest apparel show in China. Dubbed ENKUSA@CHIC, among the first participating brands at that show were AG Adriano Goldschmied, J Brand, Hudson Jeans, Paige Denim, Nanette Lepore and Robert Rodriguez.

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