BJI Fashion Group, producers of AccessoriesTheShow, Moda and Fame, will create “a show within a show” featuring international brands from the U.S. at the upcoming Couromoda and São Paulo Prêt-à-Porter Fashion Week in Brazil from Jan. 13 to 16.
According to Britton Jones, president and chief executive officer of BJI, “Colocating with São Paulo Prêt-à-Porter represents an enormous opportunity for international contemporary collections wishing to expand into the massive and rapidly growing Brazilian and Latin-American markets, which are already the sixth largest in the world. However, they are still largely untapped by U.S. brands and are looking for iconic, trend-centric contemporary merchandise.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)