BJI Fashion Group, producers of AccessoriesTheShow, Moda and Fame, will create “a show within a show” featuring international brands from the U.S. at the upcoming Couromoda and São Paulo Prêt-à-Porter Fashion Week in Brazil from Jan. 13 to 16.
According to Britton Jones, president and chief executive officer of BJI, “Colocating with São Paulo Prêt-à-Porter represents an enormous opportunity for international contemporary collections wishing to expand into the massive and rapidly growing Brazilian and Latin-American markets, which are already the sixth largest in the world. However, they are still largely untapped by U.S. brands and are looking for iconic, trend-centric contemporary merchandise.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"