First-rate service, customized designs and sharper prices are among the tactics ready-to-wear labels are putting into play in response to the economic downturn.
Stores such as Saks Fifth Avenue are requesting that designers offer a wider range of prices and more specialized styles, and designers are willing to oblige. Vera Wang, Lela Rose, J.Mendel, Maria Cornejo and others have repeatedly emphasized that now, more than ever, is the time to collaborate with retailers to determine exactly what they need, what is selling and what can be built upon.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"