There's nothing like four-foot-nine force of nature Nicole “Snooki” Polizzi to get the crowds buzzing at WWDMAGIC. The star of “Jersey Shore” and “Snooki & JWOWW” made an appearance at the women’s apparel trade show in Las Vegas last week to promote SnookiLove, her new juniors sportswear brand priced from $19.95 to $99.95 that is manufactured by Double Zero and created with its chief designer, Jason Kim.
WWD discussed its launch with Snooki and Kim for a few minutes at the show.
WWD: What did you want to do with your clothing line? Nicole “Snooki” Polizzi: I always dreamed of having my own sportswear. I feel like any girl would say that. We all love clothes. I would always go shopping and be like, “I love this top, but maybe I could tweak it a little bit and make it my own,” so that’s exactly what I did with my line.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18