By  on February 24, 2014

There's nothing like four-foot-nine force of nature Nicole “Snooki” Polizzi to get the crowds buzzing at WWDMAGIC. The star of “Jersey Shore” and “Snooki & JWOWW” made an appearance at the women’s apparel trade show in Las Vegas last week to promote SnookiLove, her new juniors sportswear brand priced from $19.95 to $99.95 that is manufactured by Double Zero and created with its chief designer, Jason Kim.


WWD discussed its launch with Snooki and Kim for a few minutes at the show.

WWD: What did you want to do with your clothing line?
Nicole “Snooki” Polizzi:
I always dreamed of having my own sportswear. I feel like any girl would say that. We all love clothes. I would always go shopping and be like, “I love this top, but maybe I could tweak it a little bit and make it my own,” so that’s exactly what I did with my line.

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