Free People is exporting its bohemian, romantic sensibility to Europe.
The retailer on Monday unveiled a pop-up shop at Selfridges in London that will operate through the summer. At the same time, Free People opened a 3,600-square-foot showroom in an old carriage house off the nearby Marylebone High Street. Krissy Meehan-Mashinsky, managing director of Free People wholesale, said the brand plans to open 75 points of sale in the U.K. and is also targeting Italy, Germany, Spain and France.
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