Free People is exporting its bohemian, romantic sensibility to Europe.
The retailer on Monday unveiled a pop-up shop at Selfridges in London that will operate through the summer. At the same time, Free People opened a 3,600-square-foot showroom in an old carriage house off the nearby Marylebone High Street. Krissy Meehan-Mashinsky, managing director of Free People wholesale, said the brand plans to open 75 points of sale in the U.K. and is also targeting Italy, Germany, Spain and France.
“That’s what this showroom is for, communicating with our department and specialty stores,” Meehan-Mashinsky said. “This will be the center for communicating with all our accounts in Europe. We’re targeting the stores and distributors throughout Europe we want to launch with. This is leading up to where we want to be in the future.”
Free People last year launched a Web site in the country, freepeople.co.uk.
The brand’s sister companies, Urban Outfitters and Anthropologie, which were introduced in the U.K. in 2004 and 2009, respectively, paved the way for Free People’s arrival in Europe. “Because they’re more retail and e-commerce brands and we’re really focusing on wholesale first and our e-commerce site, it’s a little bit different,” Meehan-Mashinsky said. “We’re pioneering the wholesale arena.”
Free People’s pop-up shop sells ready-to-wear and intimate apparel. The brand is collaborating with Selfridges on an exclusive capsule collection of embellished party dresses, Meehan-Mashinsky said.
The brand tapped British model Daisy Lowe for a worldwide advertising campaign consisting of a short film and look book.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)